Ashiness, a colloquial term most used by the Black community, signifies dry skin (epidermis) and can signify a lack of self-upkeep. Ashiness is never an option, no matter where you are from. Certain things are a cultural norm in the Black Community, moisturizing your skin before you leave the house is one of them.
For many of us our lives are scheduled around our work, spouses, children, household duties, family, etc. It seems like we are unable to find even 20 minutes for a little me time. But neglecting our health at the expense of a busy schedule is dangerous
Reasons why you need our Shea Cocoa Moisturizing Butter in your body care regime: First and foremost all of the ingredients are clean! All-natural, unrefined (unprocessed, bleached), and vegan.