Ashiness, a colloquial term most used by the Black community, signifies dry skin (epidermis) and can signify a lack of self-upkeep. Ashiness is never an option, no matter where you are from. Certain things are a cultural norm in the Black Community, moisturizing your skin before you leave the house is one of them.
Why is Cocoa Butter used to combat dry skin in the Black community?
Cocoa Butter has several beneficial properties that explains its historical skin care popularity in the Black Community. To note African Americans are more prone to certain appearances and challenges of the skin than White Americans. Cocoa Butter has long been used and advertised for its skin benefits such as:
- Moisturize skin to prevent/treat dryness
- Smooth and soften rough and/or thickened skin
- Treat hyperpigmentation and uneven skin tones
- Prevent and/or heal scarring
- Most notably to prevent stretch marks during pregnancy
Facts about Cocoa butter: It is very rich in hydrating and moisturizing properties which improves the appearance of dry skin. The fatty emollients lock in moisture to keep the skin more hydrated, moisturized, and brighter. And of course, regular use will help fade the darker skin on areas such as elbows and knees, and improves hyperpigmentation.
As a Black Women who was raised on cocoa butter, Jolanda knew it was extremely important to create a Moisturizing Butter whose prime ingredient included cocoa butter. Shea Cocoa Moisturizing Butter is our love let